본문 바로가기 메뉴 바로가기

14th DMZ Docs(2022)

I AM DOCU



Girl Gang

Susanne Regina MEURES

  • Switzerland
  • 2022
  • 98min
  • 12 +
  • DCP
  • color

AP

Synopsis

Fourteen-year-old Leonie is a successful teen influencer who lives on the outskirts of Berlin. Millions of followers are at her feet, and companies shower her with products. When Leonie's parents recognise the enormous economic potential of their daughter’s online activities, they quickly take over her management. They want Leonie to have a better life than they had. But Leonie’s life dictated by brands and pressure to produce content, slowly turns into a prison.

Review

The influence of social media influencers is enormous. At the age of 14, Leoni had already become an influencer with over 500,000 followers. Thanks to the hard work of the family, the sparkling and glamorous content is periodically updated, but it seems that this family's house is increasingly immersed in the quiet monotone. This is because, in order to keep things glamorous on social media, you have to give all your energy and surroundings to a small mobile screen and work hard. As Leoni increases her popularity on social media, her frown in reality also deepens. But her obsessed fan Melanie sees a perfect life in Leoni. The life of an influencer, where individual charm and life are the most important marketing factors, has become a fairy tale in modern society. If Snow White's happy ending needed a prince's fantasy instead of a witch's mirror, it seems like the happy ending of princesses in modern fairy tales should have a mirror's fantasy that reflects herself on everyone.

Director

  • Susanne Regina MEURES

    She is a German, Swiss filmmaker. With Raving Aving Iran(2016) her first feature-length documentary was screened at over 130 film festivals worldwide and won numerous awards and became a box office success.

Credit