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6th DMZ Docs(2014)

I AM DOCU



The Malagasy Way

Nantenaina LOVA

  • France, Madagascar
  • 2014
  • 84min
  • DCP
  • color

Synopsis

“The Chinese make things, the Malagasy fix them.” The people of Madagascar produce things out of nothing: tires turned into shoes, oil lamps made from light bulbs. A sustainable lifestyle that encourages recycling, fraternity, selfreliance and makes perfect sense in times of global economic crisis.

Review

Director

  • Nantenaina LOVA

    Born in 1977, he grew up in Antananarivo at the time when there was rationing by the Socialist regime. An unforeseen and random series of events led him to leave his country in 1999 to undertake sociology and humanitarian studies in France. In 2001, he was an association’s director for a development project in Madagascar and he became aware that outside counsel was often unwelcome. Indeed, it is organized from the perspective of economic development rather than cultural and ancestral teaching. “Better lose money than FIHAVANANA”, a concept that can be translated as the ‘preservation of the harmony of relationships with people close to you’ or‘brotherhood’. His ‘Endemika Films’ production company is comanaged by Eva Lova, trained in France.  The Malagasy Way (2014) With Almost Nothing... (2014) Conter les feuilles (2011) Red Heaven (2009) PetitsHommes (2008)​ 

Credit

  • ProducerEva LOVA-BELY
  • Cinematography Nantenaina LOVA, Lanto Tiana RABEARISON, Nantenaina FIFALIANA, Eva LOVA
  • Editor Nantenaina LOVA
  • Music Piarakandro
  • Sound Nantenaina FIFALIANA, Maminihaina Jean Aimé RAKOTONIRINA, Solofonirina Alfred RANDRIANARIVELO

Contact

Contact   Laterit Productions

Tel  33 1 4372 7472

E-mail  distribution@laterit.fr​